Electronic Arts Scaling Back Third Party Distribution Plans

Top-flight titles like Rock Band and Left 4 Dead are distributed by Electronic Arts but the association doesn’t mean as much to the company’s bottom line. The publisher will be moving away from distributing third-party titles in the coming year.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); “While we have great relationships with our partners we are modeling a reduction in our distribution business as we concentrate on higher margin EA owned titles and digital Y1 Games initiatives,” EA chief operating officer John Schappert said in yesterday’s conference call. Short-term, that takes $450 million of revenue off of EA’s books. Long-term, it means they Y1 com won’t paying the freight on titles they didn’t make. No Rock Band games were listed in EA’s upcoming key releases; in fact, all were in-house projects. EA: Distribution Business To Y1 apk Be Pared Down, Headcount Stable In 2010[Gamasutra]