What’s happened in the business of video games this past week … QUOTE | “PlayStation Vita is currently selling more slowly than Dreamcast.”—Dan Pearson, European deputy editor of GamesIndustry International, talking about Vita’s weak sales in Japan and discussing with [[link]] other journalists what the PS Vita needs to do to succeed(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); QUOTE | “Sony needs to drop the price of the PS3.”—RW Baird analyst Colin Sebastian discusses with other analysts whether Sony should (or can) issue a price cut on PS3 this holiday season QUOTE | “Sometimes it’s really difficult to predict what players don’t want.”—Chris Avellone, Creative Director for Obsidian Entertainment, talking about why designing Project Eternity with community involvement is so much better
QUOTE | “Activision tried to be greedy, mixing and matching the best of all possible

worlds.”—Rob Fahey, former editor of GamesIndustry.biz, talking about Activision’s failed attempt to get subscription revenue from Call of Duty Elite
STAT | 5%—Percentage of the total Internet bandwidth of North America that people watching the streaming videos of the League of Legends Season 2 semi-finals took [[link]] up QUOTE | “We don’t mind it if the truth is uncomfortable, if we can back it up with [[link]] facts.”—Alex Hutchinson, creative director for Assassin’s Creed III, talking about how the game deals with issues like slavery and treatment of Native Americans
QUOTE | “Publishers have tried very hard not to give any upside. It’s morally wrong and it’s not good business.”—Dominic Wheatley of Kuju, long-time game industry

exec, talking about why they won’t be doing exploitative development deals
STAT | 94%—Amount that Microsoft’s Entertainment and Devices Division’s income fell in the last quarter; the division shipped 1.7 million Xboxes, compared to 2.3 million in the same quarter last year STAT | $180,000—Amount of money brought in by the first of several auctions of 38 Studios assets following its bankruptcy; the company owes $150.7 million to creditors
QUOTE

| “Zero. None. Not a peep from investors, from the press, or internally.”—Zynga general counsel Reggie Davis, talking about the reaction to Zynga’s signing on to the legal brief challenging the Defense of Marriage Act
QUOTE | “We want to approach the quality of pro sports in our competitions and broadcasts.”—Riot President Marc Merrill, talking about their plans for making League of Legends even better STAT | 85%—Percentage of social game players that quit after one day, according to Playnomics; other info from the study showed that 95% became inactive over time QUOTE | “We are the software version of pigeon fanciers, selecting desirable traits to amplify and undesirable ones to eliminate.”—Tomas Rawlings, games consultant and creative director, talking about how games are evolving and might lose innovation as a result This Week in the Business courtesy of GamesIndustry International (Image from Shutterstock)
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